Resume
Summary
Art director and multidisciplinary creative with more than a decade of brand, design, video and photography work for legal, B2B SaaS, fitness and professional services brands. Led an in-house rebrand across five brands and won a Legal Marketing Association award for an editorial print campaign. Brings a marketer's eye from running marketing at a legal tech company. Navy veteran.
Experience
Prevail · Remote
Marketing Lead, Sep 2025 to Oct 2026
Contract Graphic Designer, Jul 2025 to Sep 2025
Legal tech SaaS: one secure platform for depositions, arbitrations and investigations, with AI-assisted transcription, translation and case analysis
- Joined as a contract designer producing collateral, web and blog imagery, sales sheets, decks and motion graphics. Promoted to Marketing Lead within two months and ran marketing as a team of one.
- Art directed the website redesign through creative briefs to the lead product designer and wrote copy for all 17 pages. Launched October 2026.
- Produced motion graphics, product demo video bumpers and editorial illustration, pairing AI-assisted image and video tools with Adobe Creative Cloud.
- Designed launch creative for CheckMate, a new testimony analysis product, and ran the PR push with a partner release from Consilio. Coverage included Yahoo Finance and AP syndication and Law.com's LegalTech Rundown.
- Created and tested LinkedIn ad creative on a $20,000 monthly budget. Iterating on the strongest variants lifted one campaign's click-through rate from 1.5% to 4.13% over 146,000+ impressions.
- Redesigned the sales overview deck and rebranded rate sheets, brochures and partner collateral. Designed ads, booths, signage and swag for EDI Summit, GICLI and NAWJ.
Freelance · Charlotte, NC
Creative Consultant, Jan 2006 to present
- Video production and editing, photography, brand identity and web for clients including Davenport & Company, BIG3, DRB Homes, Eastwood Homes, AR Homes, Buena Vista Eye and Bowles Hearing.
- Currently editing a monthly video series for Davenport & Company. Designed custom arcade cabinet art for Super Abari Game Bar.
- Retained by a Southeast law firm (2024 to 2025) for collateral design, pitch materials, press releases and website upkeep.
Thrivemore Brands · Huntersville, NC (hybrid)
Creative Manager, Jun 2023 to Jan 2024
Franchisor for fitness and wellness brands RockBox Fitness and beem Light Sauna
- Led brand creative for RockBox Fitness and beem Light Sauna, art directing location signage, print, photo and video for a growing franchise system.
- Directed three freelance photo and video producers and an outside design agency. Coordinated influencer shoots with outside photographers and models.
- Shot and edited studio photo and video, and wrote scripts and story structure for long-form brand films. The work supported franchise sales as RockBox passed 90 agreements and beem signed its first 30.
ResourceWise · Charlotte, NC (hybrid)
Art Director, May 2021 to Jun 2023
Market intelligence and consulting for the forest products, pulp and paper, biomaterials and chemical industries
- Led an in-house rebrand that brought five subsidiary brands, including Forest2Market and Fisher International, under the new ResourceWise identity. Owned logo, identity, guidelines and website design over about eight months.
- Designed the new website. After launch, the company reported 31% more conversions and 24% more organic traffic.
- Produced motion graphics video for sales and events: four trade show loops on product features and market data, plus launch videos for new products.
- Designed booth art, signage and collateral for a major trade show each quarter. Built a TeamSlide template library that let sales build on-brand decks themselves, at least doubling deck production speed.
Parker Poe Adams & Bernstein · Charlotte, NC
Graphic Designer, Jul 2014 to Apr 2021
- Created, art directed and photographed Parker Poe People, a Charlotte Business Journal print series designed to read like native editorial. Won the Campaigns category at the 2018 LMA Southeastern Chapter Your Honor Awards.
- Redesigned the firm's proposal system as reusable CMS templates for practice pages, bios and more, cutting a full pitch or RFP response from 8+ hours of prep to about one.
- Led design across seven offices, managing two junior designers and 10 contractors. Extended the proposal look to new newsletter and client alert templates, and built the brand for Thrive, the firm's law student outreach program.
- Photographed 130+ attorney headshot sessions, produced quarterly attorney bio and practice spotlight videos, and kept up 2 to 5 pitches a month plus quarterly print campaigns.
MDUSA · Fort Mill, SC
Video Producer, Apr 2013 to Jul 2014
Strength equipment and apparel brand with a sponsored Olympic weightlifting team
- Filmed and edited three team training sessions a week for the brand's YouTube channel, and produced documentary coverage of the sponsored weightlifting team at meets including the 2014 Arnold Classic.
- Shot product and editorial photography for barbells, plates, steel equipment and apparel, and designed social graphics.
- Tripled Instagram followers to about 15,000 and grew total engagements 1,420% by raising the quality of every photo and video posted.
U.S. Navy · San Diego, CA
Fire Controlman Second Class (E-5), Dec 2002 to Dec 2008
Aegis work center supervisor aboard USS Bunker Hill (CG-52) and USS Lake Champlain (CG-57)
- Led the work center that maintained Aegis combat system displays and computers through two Western Pacific deployments, including Operation Enduring Freedom.
- Saved $100,000+ in repair costs during a $45 million shipyard overhaul. Earned two Navy and Marine Corps Achievement Medals for technical leadership.
- Trained and qualified sailors on the ship's training team and helped earn the 2007 Maritime Excellence Award.
Skills
Art direction · Brand identity and systems · Graphic design · Layout and typography · Presentation design · Video production and editing · Motion graphics · Photography · Web design · Campaign creative · Copywriting · Content strategy · Print production · Team and agency management · Marketing strategy
Tools
- Design and video: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Lightroom), Final Cut Pro, Figma
- AI-assisted creative: Runway, Adobe Firefly
- Marketing and web: HubSpot, LinkedIn Campaign Manager, Meta Business Suite, WordPress, Ghost, TeamSlide
- Cameras: Sony and Canon systems
Education and training
- Video Production coursework, Central Piedmont Community College
- Enlisted Leader Development, Naval Leadership and Ethics Command, San Diego
- Aegis Display Technician course (24 weeks), Aegis Training and Readiness Center, Dahlgren, VA
- Fire Controlman A School, Naval Service Training Command, Great Lakes, IL
- Work Center Supervisor Leadership Course, U.S. Navy
Honors
- Your Honor Award, Campaigns category, Legal Marketing Association Southeastern Chapter, 2018
- Navy and Marine Corps Achievement Medal (2)
- Navy Battle "E" (4) and Good Conduct Medal (2)
- Enlisted Surface Warfare Specialist; honorable discharge
- Inbound Marketing certification, HubSpot Academy, 2021